Kellogg's, one of the world's most recognised food manufacturing companies, has partnered with the HP Brands Innovation Platform and the team at print service provider, Precision Proco Group’s Sheffield site, to design and digitally print special packs of Corn Flakes to mark 100 years since Kellogg's first brought its iconic cereal to the UK.
To mark the brand’s centenary in the UK, 2,022 unique, Corn Flakes packs decorated with iconic assets, including historical branding, packaging, and adverts that have been featured since 1922 have been created.
To bring the unique centenary packs to life, Kellogg’s leveraged the power of digital printing. By partnering with Precision Proco and using the company’s HP Indigo 10000 digital press and SmartStream Mosaic software, Kellogg’s was able to provide a unique design for every single limited-edition box. This has helped Kellogg's tell the story of when its cereal was first introduced to the British public back in 1922 and has influenced breakfasts around the world over the last century.
The 2,022 limited-edition cereal packs have been gifted to Kellogg's UK employees, as part of activities to celebrate its 100-year milestone. Following the success of the campaign, Kellogg’s is keen to continue its digital printing journey across more of its products.
The 100th anniversary activity is just one example of Kellogg's partnership with HP, which has supported the cereal company's digital printing journey since 2020.
Steve Wardle, Senior Manager, Design Operations & Process, Kellogg Company, also commented, “This unique milestone in Kellogg’s history was the ideal opportunity for us to demonstrate our creativity to produce a wonderful souvenir for our UK employees and to also learn even more about the power and capability of digital printing and the power of personalisation.”
“We couldn’t have brought this idea to life without the creative talent and expertise from Deldea Design, the team at Precision Proco, and the inspiration provided by HP who support brands with insights into a world of possibility with HP digital print and how to unleash it’s potential.”
“Empowering brands to create memorable and engaging experiences through packaging co-creation is the result of building trust via marketing thought leadership, combined with our unique innovation services and a great partnership, such as Kellogg’s. We are just at the very beginning to this journey and I’m looking forward to what comes next.” Said Jose Gorbea, Global Head of Brands Sustainability and Innovation at HP Inc.
“HP’s partnership with Kellogg’s is a brilliant example of how digital printing and customised packaging can bring a brand’s history to life. HP started its personalisation journey over ten years ago and since then has dug deeper into this megatrend, learning that personalisation can create a one-of-a-kind experience for consumers.” said Dave Prezzano, UK & Ireland Managing Director “I’ve loved seeing the limited-edition Corn Flakes boxes come to life, and it’s brilliant to see how HP Indigo and Kellogg’s have helped to celebrate this 100-year milestone.”
In partnering with Kellogg's, HP has been able to use its market-leading digital print technology to further leverage the power of Kellogg's iconic brands and to surprise and delight breakfast enthusiasts across the country with these unique cereal boxes.
To learn more about how brands can celebrate uniqueness with digital print, please see here.
