A global leader in pressure sensitive adhesive films, Avery Dennison Graphics Solutions, is partnering with Siser®, a leader in the world of personalisation and customisation through their premium heat-transfer products, to empower crafters across Australia and New Zealand with cutting-edge pressure-sensitive film products designed to expand crafting possibilities. 

“The partnership between Avery Dennison and Siser is an exciting collaboration,” said Jordan Leach, Business Director, Graphics Solutions, Australia and New Zealand and ASEAN, Avery Dennison. “The combination of Siser’s consumer-focused expertise and our leadership in innovation and material science has created a new set of best-in-class products for the vibrant crafting community. We are proud to see Siser introduce these innovative, high-quality and industry-leading products to creative professionals and crafters across ANZ for the first time.” 

This partnership is Avery Dennison's inaugural foray into the crafting industry. The Australia and New Zealand region is the first in Asia Pacific to offer the new Siser® by Avery Dennison brand, which leverages Avery Dennison’s technology leadership in pressure sensitive vinyl (PSV) and Siser's expertise in consumer crafting and heat-transfer vinyl. Crafters can harness its potential to create unique gifts and execute DIY projects suitable for indoor and outdoor environments. 

Product lines under the Siser® by Avery Dennison brand include the remarkable EasyPSV® Starling™ range and the dazzling EasyPSV® Glitter collection. Crafted with precision, the EasyPSV® Starling™ range features 57 solid colours in both gloss and matte finishes, while the EasyPSV® Glitter range boasts 17 stunning glitter colours. These offerings give crafters and creative professionals an expansive pallet to manifest their artistic visions. 

Some of the remarkable features that set EasyPSV® apart are its ease of use, versatility and durability. The range offers industry-leading ease of weeding1 and precise conversion on plotters. It will adhere strongly to a wide range of materials, as well as being dishwasher safe for up to 80 washes2. This sets an industry standard for resilience even in the face of frequent use. 

Crafting professionals can learn where to procure these groundbreaking crafting solutions by visiting the following website: https://siseranz.com/