HP picks Label Impressions for global launch of Smirnoff sleeves made with SmartStream D4D
Label Impressions was chosen by HP to provide the shrink sleeves for HP’s Adobe MAX worldwide launch of HP SmartStream Designer for Designers (D4D). The software was used to create stunning individualized Yarza Twins designs for Smirnoff.
Printing on Label Impressions’ newly installed HP Indigo WS6800 Digital Press, has commenced digital printing services to offer innovative and cost-effective solutions to its customers for labels, shrink sleeves and flexible packaging.
“The added capabilities of HP Indigo including one-of-a kind prints with HP SmartStream Designer and Mosaic make it possible to do big exciting campaigns,” said Jeff Salisbury, CEO, Label Impressions.
HP SmartStream Designer for Designers (D4D), a new plug-in for Adobe Illustrator® CC2019, is a suite of “light” design solutions that enables designers to easily create an unlimited number of variations on any design.
HP Indigo Digital – chosen for quality that matches LI's flexo
An established, high quality flexo provider in business for 30 years, Label Impressions selected HP Indigo technology for its ability to match the converter’s high print quality, after comparing Indigo with inkjet during an extensive vetting of the available digital technologies on the market.
“Only HP Indigo has the print quality that matched our high-quality flexo standard and can be interchangeable for customer runs,” said Salisbury said.
Label Impressions sharp print quality has earned World Label Awards in both 2016 and 2017 as well as numerous innovation and quality awards in 2018.
As a leader in cosmetic and personal care packaging color consistency is a critical company value for Label Impressions, where tight color standards are maintained in production. “Our clients are very particular about color. The WS6800 inline spectrophotometer for color consistency on press was the deciding factor for us since it allowed us to maintain our stringent color standards and commitment to our clients,” Salisbury added.
Label Impressions clientele is more than half personal care, in addition to food and beverage, and pharma. The Indigo press is running a large volume of shrinks, flexible films for small sachets and sample pouches for customers who want to do short runs or to get samples to a trade show, in as few as 1000 to 5000 pieces.
Additionally, the converter is getting great results running high-end wine label stocks including its own FiberStone stone paper.
The HP Indigo acquisition was also in line with the sustainability program at Label Impressions, a carbon-neutral facility since 2007, delivering big savings on waste with the first image a sellable print.
Salisbury said he had already sold off one flexo press since launching the HP Indigo digital printing.