Print industry marketing boost as FESPA Australia fires up

FESPA Australia (formally SGIAA) has appointed Michelle Hunder to develop membership and communications under an ambitious plan for growth and services to support members.
The appointment is partly funded by FESPA’s ‘Profit for Purpose’ program, which channels profits from its international tradeshows into programs to develop member associations. FESPA Australia Association President Nigel Davies says the grant will enable many more initiatives to support members and to promote the industry.
“We have achieved a lot through the work of passionate volunteers and an active board, but we can do more,” says Davies. “We receive a continual stream of great news from our supplier and manufacturer members along with valuable knowledge and content from our international affiliations with FESPA and SGIA”. 
“FESPA Australia wants to position itself as an organisation that upholds best practice in the industry. We want businesses purchasing printing to associate FESPA Australia membership with a great sense of confidence and surety in quality, standards and exceptional work. Our members should feel advantaged in the changing marketplace”.
“We needed someone with expertise in communications and events to ‘spread the word’ and maximise the opportunities we have to bring our members and our industry together through a range of channels and events to their mutual benefit.”
 “We are pleased Michelle Hunder has joined FESPA Australia to take on this role. With a masters degree in communications, Michelle brings extensive experience supporting associations and organisations with communications, media, events, lobbying and market research. Michelle has also run her own business, so she understands what it is like to support small and medium enterprises.”
FESPA Australia (formerly SGIAA) represents companies who add value through graphic imaging of products and materials. Its members include leading digital printers, screen printers, signmakers and promotional products printers who manufacture a diverse range of products.